hey77 Privacy Policy – How We Handle Your Personal Data

1. Overview

hey77 is an online gaming platform serving players in the Philippines. As part of operating the platform, we collect and process certain personal data from registered users. This is necessary to provide our services, verify identities, process financial transactions, and comply with applicable legal and compliance obligations.

We handle personal data responsibly. We collect only what is necessary for legitimate purposes, we do not sell player data to third parties for commercial marketing, and we maintain security measures appropriate for the type of data involved. This policy explains all of that in plain language.

2. What We Collect

We collect personal data in the following categories:

We do not collect sensitive personal data such as biometric data, political opinions, or religious beliefs. Where identity documents are submitted for KYC, these are handled through a secure verification process and are not retained in a form accessible to general platform staff.

3. How We Use Your Data

hey77 uses the personal data it collects for the following purposes:

• Account management: Creating and maintaining your account, verifying your identity, and processing login and security actions including OTP verification.
• Transaction processing: Handling deposits and withdrawals in Philippine Peso through local banking and e-wallet channels.
• Platform operation: Delivering games, processing bets, recording results, and managing your account balance accurately.
• KYC and compliance: Verifying age, identity, and source of funds as required by the platform's compliance obligations.
• Security and fraud prevention: Detecting and preventing unauthorised access, duplicate accounts, and other prohibited conduct as outlined in our Terms and Conditions.
• Customer support: Responding to account enquiries, technical issues, and support requests.
• Platform improvements: Analysing aggregate usage patterns to improve the platform experience — this analysis uses anonymised or aggregated data where possible.
• Responsible gaming: Monitoring account activity in the context of the platform's responsible gaming commitments, including identifying patterns that may indicate problem gaming behaviour.

hey77 does not use your personal data to display third-party advertising on external websites or platforms. Any communication from hey77 will come through your registered email address or the in-platform notification system.

4. Sharing Your Data

hey77 does not sell player personal data to third parties. We share data only in the following circumstances:

• Service providers: Third-party providers who assist with platform operations — including payment processors, identity verification services, and technical infrastructure providers — receive only the data necessary to perform their specific function and are bound by confidentiality obligations.
• Legal and regulatory requirements: Where required by applicable Philippine law, court order, or regulatory authority, hey77 may be required to disclose player data. We will disclose only what is specifically required.
• Fraud and security investigations: Where there is a reasonable basis to suspect fraud, money laundering, or other serious misconduct, relevant data may be shared with appropriate authorities or security partners.
• Business transfers: In the event of a merger, acquisition, or transfer of platform ownership, player data may be transferred to the successor entity. Players will be notified of any material change in data controller.

Payment service providers such as Philippine banks and local e-wallet operators process transaction data independently in accordance with their own privacy policies. hey77 is not responsible for the data handling practices of third-party payment processors beyond the data they receive from us.

5. Data Retention

hey77 retains personal data for as long as necessary to fulfil the purposes for which it was collected, and as required to comply with applicable legal and compliance obligations. In practice:

• Account data and KYC records are retained for the duration of your account and for a minimum period thereafter as required by applicable regulations.
• Transaction records — including deposit and withdrawal history — are retained for a minimum of five years from the date of each transaction.
• Support communications are retained for a reasonable period to handle follow-up queries and quality review.
• Technical and session data is retained for a shorter period unless specific records are flagged for security or compliance review.

When data is no longer required, it is deleted or anonymised in accordance with our internal data management procedures. You may request deletion of your data where we have no overriding legal basis to retain it — see Section 8 for your rights.

6. Security Measures

hey77 takes the security of player data seriously. We implement technical and organisational measures appropriate for the nature of the data we handle. These include:

• SSL/TLS encryption for all data transmitted between your device and the hey77 platform
• Encrypted storage for sensitive account and financial data
• OTP (one-time password) verification for account login and sensitive account changes
• Access controls that restrict internal access to personal data to authorised personnel only
• Monitoring for unusual login activity and suspicious account behaviour

While we apply strong security standards, no online system can guarantee absolute security. Players are responsible for keeping their account credentials confidential. If you believe your account has been compromised, contact support at [email protected] immediately.

7. Cookies and Tracking

The hey77 website and app use cookies and similar technologies to operate correctly and to improve the player experience. The types of cookies used include:

• Essential cookies: Required for the platform to function — including session management, login state, and security tokens. These cannot be disabled without breaking core functionality.
• Functional cookies: Remember your preferences such as language settings and previously viewed sections of the platform.
• Analytics cookies: Collect anonymised information about how players use the platform — pages visited, session duration, and error events — to help us identify improvements.

hey77 does not use third-party advertising cookies or retargeting technologies that would track your activity across external websites. You can manage cookie preferences through your browser settings. Note that disabling essential cookies may prevent parts of the platform from working correctly.

8. Your Rights Over Your Data

As a player registered with hey77, you have the following rights in relation to your personal data. To exercise any of these rights, contact us at [email protected].

9. Minors

hey77 is strictly for players who are 21 years of age or older. We do not knowingly collect personal data from anyone under 21. Age verification is a required part of the account registration and KYC process.

If we become aware that personal data has been collected from a person under 21, that account will be closed immediately and any associated data deleted in accordance with our data retention procedures. Parents and guardians are responsible for ensuring that minors do not access online gaming platforms.

10. Policy Updates

hey77 may update this Privacy Policy from time to time to reflect changes in our practices, platform features, or applicable legal requirements. The effective date at the top of this page indicates when the current version took effect.

For significant changes that materially affect how we use your data, we will make reasonable efforts to notify you via your registered email address or through an in-platform notification. Continued use of the platform following publication of an updated policy constitutes acceptance of the changes.

We recommend bookmarking this page and checking it periodically if you want to stay current with how hey77 handles your data.

11. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data rights, or want to raise a concern about how your personal data is being handled, please contact the hey77 support team: